![]() Simply put, qualitative research focuses on words, descriptions, concepts or ideas – while quantitative research focuses on numbers and statistics. So, how’s that different from quantitative data, you ask? In other words, qualitative isn’t just limited to text-based data. Qualitative data can, and often does, take the form of interview transcripts, documents and open-ended survey responses – but it can also involve the interpretation of images and videos. Words, you guessed? Well… sometimes, yes. In other words, it’s not the stuff you measure using a fixed scale or complex statistics or mathematics. Well, qualitative data refers to pretty much any data that’s “not numbers”. To understand qualitative data analysis, we need to first understand qualitative data – so let’s take a step back and ask the question, “what exactly is qualitative data?”. ![]() What (exactly) is qualitative data analysis?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |